TAYGRA innovates through its artisanal production and ethical partnerships, aiming to create environmentally and ideologically sound shoes that run counter to the exclusively capitalist norm. TAYGRA addresses issues such as globalization, global warming, alternative production, cooperation with artisans, and small-scale rural producers, demonstrating that simple steps can be taken to do our part.To promote our message, products, and brand, we have decided to create the "Fair Franchise," aligned with our business philosophy. It allows franchisees to establish their stores with their added value. Each store is significantly different from the others, while still sharing the brand's common fundamentals, decoration, marketing, pricing, advertising, stickers, and more. Each store has its personal touch, making each one unique and exclusive, with its own collection. Customers enter the TAYGRA universe without seeing the same thing in every brand store! Each one has its distinct style, creativity, and fashion tailored closely to its customers' needs. TAYGRA stores are not monotonous; they carry the scents of the Amazon, the beaches of the Northeast, and the coffee of Minas Gerais
